I'm a data-driven Lead User Experience and Product Designer with a focus on humanizing and simplifying digital experiences. I help businesses large and small by applying human-centered design, balancing systems thinking with user experience and visual design best practices for complex enterprise, B2C, and B2B SaaS applications. I use AI to ideate and prototype, have formal design training combined with 12+ years of UX work experience, and create simple, user-centered web and mobile experiences. My background is in financial and business information services, and Iām open to work in other industries.